AUDIENCE & IMPACT

Reach. Engage. Resonate

Esports isn’t just a trend—it’s a massive cultural movement, powered by a new generation of digital natives whose attention, loyalty, and purchasing power are rapidly reshaping the media and advertising landscape.

At Liga ACE, we connect your brand directly with one of the most coveted, hard-to-reach audiences in the world—an audience that doesn’t just watch, but participates, shares, and amplifies your message in real time.

The Esports Audience: Young, Influential,
and Everywhere

Billions Engaged

By 2025, gaming will surpass 3.5 billion players, cementing its place as one of the most influential entertainment industries worldwide. Esports will draw 640M+ viewers and 318M+ dedicated fans, with revenues projected at $2.9B in 2025, growing to $3.5B by 2026.

From the Esports World Cup in Riyadh to the League of Legends Worlds in China, and arenas packed for Valorant, Counter-Strike 2, and Fortnite, competitive gaming now rivals the Super Bowl and UEFA Champions League in global audience impact.

Sources: Demandsage, Market.us, Reuters, Riot Games, tournament reports.

Prime Demographics

Esports skews Millennial and Gen Z (the core group for brand loyalty and cultural influence),but also retains strong engagement from Gen X and even Boomers. These are not passive viewers—they are digital natives with growing purchasing power, driving trends across food & beverage, tech, entertainment, apparel, and more

Cross-Platform,
Cross-Device

Our audience lives seamlessly across mobile, PC, console, and streaming. Over 70% of esports fans use multiple devices, and over 60% of fans are highly engaged on social and digital platforms

Why Esports Works for Brands

Brands that activate in esports don’t just “show up” they become part of the story, earning trust and preference.

AUTHENTIC ENGAGEMENT, NOT INTERRUPTION

Unlike traditional ads that are blocked or ignored, branded content and sponsorships in esports are organically woven into the experience. Fans welcome brands that support their favorite teams, creators, and events.

NEURO-MARKETING ADVANTAGE

Gaming and esports stimulate dopamine and endorphin production, putting fans in a more receptive, emotionally-charged state that increases attention and message recall. Brands see a measurable uplift in brand favorability, awareness, and consideration EBOOK ESPORTS.

HIGHER BRAND LIKEABILITY

Sponsorship increases brand likeability by an average of 10% among exposed audiences—boosting not just awareness, but true affinity EBOOK ESPORTS.

STRONGER RECALL & PURCHASE INTENT

Esports sponsorship consistently outperforms digital and social in terms of time spent, engagement depth, and the ability to drive brand recall and purchase intent.

For Consumer, Endemic, and Tech Brands

CONSUMER BRANDS

From F&B to personal care, brands like Coca-Cola, Red Bull, Burger King, Subway, and Pringles are already leveraging esports to access younger audiences at scale. Their campaigns don’t just generate impressions—they spark conversations and win hearts.

ENDEMIC BRANDS

Tech, gaming hardware, and digital service brands see esports as the most direct path to connect with their core users, test new products, and fuel loyalty.

TECH INNOVATORS

Esports audiences are early adopters, driving word-of-mouth and influencing buying decisions for everything from gadgets to financial services.

Data-Driven Results

DEEPER ENGAGEMENT

Average exposure per branded segment/event: 30–60 minutes. Compare that to the fleeting seconds typical of social or display ads.

TRUSTED MESSENGERS

Integration with creators and casters—real “brand ambassadors”—drives trust. 32–41% of US gamers have made a purchase based on a creator’s recommendation, far surpassing traditional ad conversion rates.